Ricecrunch never stops, working hard to keep the Ricetown Farm vegetable patch in top shape! This little carrot has a cute soft orange body, leafy green hair and a handy velcro strap which you can attach to bags, prams or anywhere you might need a pal. Ricecruch iis the perfect pal for a guaranteed smile wherever you go!

The first Noodoll was born in the imagination of our founder, Yiying, while studying at art school in London. Inspired by the shapes of the noodles and rice of her native Taiwan, Yiying created a character called Noodoll, which started life as an illustration in a story, before leaping off the page and into plush toy form. For the past ten years, Noodoll has been made by a group of talented female artisans in an ethically-run factory in Taiwan. 

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