Urban Native Era focuses on reclaiming the identity of Indigenous people today through their ‘You Are On Native Land’ collection. The graphic apparel and accessories are meant to spark conversation among non-Indigenous communities by making the Indigenous perspective visible.
Meet the founder
Joey Montoya (Lipan Apache) turned the viral momentum of the ‘Idle No More’ movement into a collection of apparel and accessories that increases the visibility of Indigenous peoples and sheds light on issues facing their community today.
